Polling

If you want to get a pricing estimate, use our pricing guideline to get a basic idea of how much your poll may cost.

Tracking Polls

When you need to know and you need to know quickly.

Tracking polls are short surveys designed to gain a quick read on the electorate. Usually 10-15 questions at a relatively low sample, these instruments allow you to gather quick, yet accurate, readings on the electorate for a very low cost. These instruments are most-often executed 3-4 weeks out from an election in order to fine tune the final message delivery for the campaign.

  • Initial Consultation & Assessment
  • Questionnaire Development
  • Execution and Supervision of Poll Using Live Operators
  • Analysis, Interpretation & Recommendations in an Executive Summary
  • All Frequency & Crosstabs in a Bound Report
  • One (1) Hour of Phone Consultation
  • List Acquisition is NOT included

Baseline Polls

No campaign should ever be run without a baseline poll.

Baseline polls do several things. They test the mood of the electorate, the general attitudes of voters towards key public figures and test the electability or re-electability of key players. They also help identify and measure important issues, values and voter preferences.

  • Consultation & Assessment
  • Questionnaire Development
  • Execution and Supervision of Poll Using Live Operators
  • Analysis, Interpretation & Recommendations in an Executive Summary
  • All Frequency & Crosstabs in a Bound Report
  • Two (2) Hours of Phone Consultation
  • List Acquisition is NOT included

Benchmark Polls

Our full-service and most comprehensive product.

Benchmark polls are designed to provide a complete and thorough analysis of an electorate. They are often longer instruments that test a variety of themes and concepts. As such, they also require greater detail and analysis and, at times, specialized crosstabs and statistical reports.

  • Initial Consultation & Assessment
  • Questionnaire Development
  • All Frequency & Crosstabs in a Bound Report
  • Analysis, Interpretation & Recommendations in an Executive Summary
  • In-Person Presentation of Results if Requested (Reasonable Travel Expenses Extra)
  • Execution and Supervision of Poll Using Live Operators
  • Ongoing Phone Consultation Throughout the Campaign
  • List Acquisition is NOT included
Every poll, every survey, and every market is different. Thus, every poll has a different cost. The key factors that will drive costs are:
  • Sample size
  • Length of questionnaire
  • Who you need to speak with. The tighter the screen, the more expensive the survey. For example, the same survey of 500 respondents who are registered voters will cost less than a survey of 500 frequent voters from just one party.
  • Type of questions. The use of "open-ended" questions will also increase costs as they increase the length of time of a survey as well as the time needed to process and analyze those results.
  • Geography. Some urban areas are heavily marketed and residents in those areas are much more resistant to participating in survey research calls.  Calling into some of these areas can sometimes drive up costs by as much as ten percent.
  • Use of cell-phone lists. In the world of today's changing technology, it is vital that we ensure a valid sample that includes respondents who no longer use a landline. Accessing cell phones - especially among younger respondents - can sometimes increase costs as well.